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Get 10% off on your first order. Use code FRONTIERRAAS10

The Voice

Daali Diaries: Indo-Western Looks We Love

Weddings in India are far more than just ceremonies; they are rich, vibrant stories woven through generations of culture, rituals, emotions, and timeless fashion. These celebrations are an exquisite tapestry where tradition meets personal expression, and the outfits worn become a reflection of this beautiful blend. As weddings evolve with changing times, so do the […]

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Time is the Real Luxury This Mother’s Day

Your first best friend, your personal cheerleader, and the one who never truly leaves your side — mothers are truly one in a million. While you do your best to appreciate your mom throughout the year, Mother’s Day offers a chance to go the extra mile. This is the perfect time to pamper her with […]

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PEHCHAAN

You can’t spell hero, without her. In a world that’s constantly in motion, few things remain truly constant. Cultures shift, traditions evolve, and lives move from place to place. Yet, within these shifts, there are these threads that hold us close to who we are. Pehchaan, the latest edition of the Raas Saris of India […]

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Code Nostalgia

The New Era of Raas Saris In the quiet corners of some closets lies a sari, patiently folded, brimming with anticipation for its special day. For others, it’s a daily companion, washed, dried, and hung with care, swaying gently in the garden breeze. The drapes of a saree tell stories in every Indian household, with […]

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Shringaar & Shakti

A Craft That Transcends Time India, with its diverse states and religions, is a vibrant mosaic of deep-rooted traditions and festivals. Each celebration carries its unique essence, yet they all converge on the themes of unity and spirituality. Despite our diverse languages, attire, and worship practices, a common thread of devotion and harmony unites our […]

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Lucknow’s Chikankari Embroidery

A Craft That Transcends Time The beauty of Chikankari is centuries-old—an age-old, hand-done craft that has sublimated Indian couture. Like every indigenous heritage technique, this craft celebrates slow fashion and is steeped in agelessness. Moreover, Chikankari remains incredibly relevant, irrespective of recurring trend cycles. With the month of Ramadan nearing, it is time to acknowledge […]

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Rituals of Motherland

The Raas Celebration of Holi Picture Courtesy – Pinterest Dear Readers, As we step into the verse of new beginnings—that time of the year when winter finally bids goodbye and welcomes the joy of light and sunshine.The arrival of spring brings with it a sense of renewal, and the festival of Holi, a country like […]

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Oh! The Joy of Being a Woman

House of Frontier Raas celebrates Women’s Day with the women of FR and their invincible love affair with their first saree While the world celebrates International Women’s Day this year, we at Frontier Raas, a brand with over 70 years of legacy, take this opportunity to reflect on what made us start this journey. Our […]

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Dressing for the Big Fat Indian Wedding

Destination Wedding Outfits: How to Dress for Beach, Palace, and Garden Venues The big fat Indian wedding brings opulence, grandeur, and a whole lot of oomph. When the wedding turns into a destination affair, the stakes are even higher. While destination weddings are incredibly exciting, planning your wardrobe often brings a slew of questions— Are […]

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What Makes Indian Bridal Couture So Popular

A few decades ago, Indian bridal couture wasn’t something the world knew off. But the times have changed, today more and more people are keen to explore the artistic side of Indian wedding wear—bridal couture. Numerous factors have contributed to the rise of Indian bridal couture in recent years, one of the major influences has […]

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