SEVEN DECADES, SEVENTH STORE FR’S STORY UNFOLDS

“Our philosophy is to let our craft intently listen to the dreams of a bride to be, the journey of thoughts of a bride’s mother, or feelings of a woman when her attire becomes an extension of her own personality, and bring them alive in a form that you can wear.

Having weaved a legacy of happy wardrobes of the brides across generations has been nothing short of a spiritual awakening in the contemporary art of fashion.”

GENESIS

A legacy that began in 1954 continues till today. At House of FRONTIER RAAS, we strive to deliver handcrafted workmanship inspired by the rich textiles of India. Through these years of crafting fine pieces of woven art, we have created a reservoir of exquisite contemporary designs and traditional techniques that feature exclusive Handloom Sarees and Bridal Couture for you to explore.

MILESTONES

We are proud to announce that Frontier Raas has launched yet another store by unveiling our latest Summer Bridal Collection from Taraasa our Bridal Couture brand, invoking inspiration from the Abstractness of
nature meticulously curated for the Urban Bride rekindling the sense of self expression in its rawest sense. These Modern Heirlooms reconcile couture with a purpose of bringing indigenous craftsmanship to the
fore.
The expansive 7500 sq ft. Retail store is yet another accomplishment we are proud of. Situated at 36, Nishant Kunj, Pitampura, New Delhi. Inaugurated on the 2nd of May with blessings of Bhai Chaman Singh Lal Ji. Followed by a high-tea for fashion enthusiasts to instil conversation about the trade and to introduce them to their new space and our latest Bridal collection.

INVITING FASHION THROUGH LUXURY INTERIORS

Our brand new store is a spectacle of Luxury itself, gives the feelings of understated grandeur; the eye- catching minimal gold accents on contemporary glass panels are themed throughout the four floors of the property while filling the space with natural light from the statement skylight on top. The space has been well planned for an exclusive customer experience with crème staff for assistance.

The store is literally your one stop- shopping heaven with a wide selection of Handloom sarees, Suits, Gowns, Lehengas, Mens wear and Bridal Couture, with an extensive collection of textiles and fabrics for you to indulge into custom made traditional to contemporary wear.

At Frontier Raas, we do not simply follow trends but believe that design holds a higher purpose and should be a metaphor for positive change, elation, and evolution of the world we inhabit. Design is transformative in
nature and changes perspectives, and at Frontier Raas we are obsessive about taking those age-old techniques and reviving them to modern-day lifestyles. We are in no rush but we’re never standing still.

Frontier Raas is a manifestation of artistry coupled with quality, sustainability, and premium customer experience.