{"id":1069,"date":"2024-04-12T06:41:03","date_gmt":"2024-04-12T06:41:03","guid":{"rendered":"https:\/\/www.frontierraas.com\/the-voice\/?p=1069"},"modified":"2024-04-12T06:41:03","modified_gmt":"2024-04-12T06:41:03","slug":"why-are-celebrities-obsessed-with-this-forgotten-fabric-and-you-should-be-too","status":"publish","type":"post","link":"https:\/\/www.frontierraas.com\/the-voice\/why-are-celebrities-obsessed-with-this-forgotten-fabric-and-you-should-be-too\/","title":{"rendered":"WHY ARE CELEBRITIES OBSESSED WITH THIS FORGOTTEN FABRIC- AND YOU SHOULD BE TOO!"},"content":{"rendered":"

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The Indian textile industry is home to hidden treasures that the allure of synthetic fabrics has somewhat overshadowed. As we shift towards these artificial fibers, we overlook the exquisite and sustainable options that the Indian loom presents. These traditional fibers are not only kinder to your skin, allowing it to breathe, but also offer a unique aesthetic that stands unmatched.<\/p>\n

While many of us know about renowned weaves such as Banarasi and embroideries like Phulkari, several hand-block printing techniques from various parts of India remain underappreciated. Even though digital and block prints from Jaipur and the Delhi area dominate the market, artisans in the remote villages of Kutch (Gujarat) are diligently preserving the ancient tradition of Ajrakh<\/a> hand printing.<\/p>\n

It’s time to rejuvenate one of India’s timeless block-printing art forms \u2013 Ajrakh<\/a>. Alia Bhatt’s choice of an Ajrakh<\/a> saree pays homage to the age-old Indian block-printing technique, emphasizing the enduring impact of Indian craftsmanship on the global fashion industry.<\/p>\n

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